
Senior Content Marketing Professional
2 days ago
We are seeking a skilled content strategist to develop and execute a comprehensive content marketing plan that drives business growth and elevates our brand presence.
- This is an excellent opportunity for a motivated professional to join our team and contribute to the development of engaging content across various channels.
The ideal candidate will have strong writing skills, a solid understanding of digital marketing principles, and experience with creating compelling content that resonates with a professional audience.
In addition to developing content, the successful candidate will assist in managing and growing our online community through social media engagement and campaign execution.
Main Responsibilities:
- Content Creation: Develop and produce high-quality content across various channels, including blog articles, social media posts, and email campaigns.
- Community Management: Manage and grow our online community through social media engagement, content creation, and campaign execution.
- SEO Optimization: Assist with SEO efforts, track competitor and market trends, and maintain CRM hygiene.
- Campaign Execution: Support lead generation efforts and campaign automation.
- Event Coordination: Coordinate logistics and promotion for webinars, virtual events, and field activations.
Requirements:
- A bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-3 years of experience in B2B content and/or growth marketing, preferably in fintech, SaaS, wellness, or insurtech.
- Strong grasp of digital marketing principles, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
- Excellent writing and communication skills, particularly for a professional audience.
- Analytical mindset; able to interpret metrics and optimize campaigns.
- Creative, self-starting, and resourceful.
- Comfortable managing multiple projects in a fast-paced startup environment.
- A collaborative team player who thrives on impact and innovation.
90-Day Impact Goals:
- Increase LinkedIn followers by 25% and improve engagement by 25%.
- Boost website traffic by 25% monthly.
- Identify and propose external communities for outreach.
- Recommend a strategy for launching a dedicated community channel.
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