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Digital Marketing Specialist
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We are seeking a highly skilled Digital Marketing Specialist to join our team as a key player in driving business growth through innovative digital marketing strategies. As a seasoned expert in SEO and digital marketing, you will be responsible for developing and executing campaigns that boost online visibility, drive website traffic, and enhance brand awareness.
Key Responsibilities- Develop and implement comprehensive digital marketing strategies that align with business objectives.
- Conduct keyword research, competitor analysis, and website audits to identify areas for improvement.
- Optimize website content, metadata, and on-page elements to improve search engine rankings and visibility.
- Collaborate with cross-functional teams to create engaging and SEO-friendly content for various platforms.
- Plan, execute, and optimize digital advertising campaigns across multiple channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid platforms.
- Monitor campaign performance, analyze key metrics, and adjust targeting, bidding, and creative elements to maximize ROI and achieve campaign objectives.
- Analyze data and provide insights to inform strategic decision-making and optimize future campaigns.
- Associate Degree or equivalent combination of training and experience in Communications, Digital Media, or related field.
- Proven experience in SEO, digital marketing, or related roles, with a strong understanding of search engine algorithms, ranking factors, and best practices.
- Proficiency in SEO tools and software, such as Google Search Console, SEMrush, Moz, Ahrefs, or similar platforms.
- Hands-on experience with digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC channels.
- Excellent written and verbal communication skills, with the ability to create compelling content and articulate ideas effectively.
- Strong analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
MCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. We pride ourselves on our commitment to excellence and innovation, making us a trusted partner in the industry.
