
Senior Digital Presence Specialist
1 day ago
We are seeking a highly skilled and experienced Digital Presence Expert to enhance our online presence, improve search engine rankings, and optimize our digital footprint.
- Develop, implement, and manage effective search engine optimization strategies to improve organic search rankings and visibility
- Optimize website content, meta tags, images, and URLs following best practices
- Conduct keyword research and analysis to target relevant search terms
- Monitor website traffic and performance using analytics tools and create actionable reports
- Optimize business listings across various platforms, including Google Business Profiles, to ensure consistency and accuracy
- Implement local digital marketing strategies to enhance regional visibility and attract local customers
- Stay up-to-date with industry trends, algorithm changes, and new tools
- Collaborate with content creators to align digital marketing strategies with content marketing initiatives
- Handle audit and analysis to ensure compliance with search engine guidelines and maximize effectiveness
- Bachelor's degree in Marketing, Communications, IT, or related field (preferred but not required)
- Proven experience as a Search Engine Optimization Specialist or similar role
- Demonstrable expertise in digital marketing and advertising
- Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs)
- Knowledge of web development basics, including HTML, CSS, and JavaScript, for SEO implementation
- Strong analytical skills to interpret data and drive strategic decisions
- Excellent communication and collaboration skills
- Certification in digital marketing or search engine optimization is a plus (e.g., HubSpot, Google Analytics Certified)
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