Principal Experience Architect

2 days ago

Pasay, National Capital Region, Philippines beBeeDesigner Full time ₱800,000 - ₱1,000,000

About Us

We're a fast-growing venture studio with roots in Taipei City and a bold vision inspired by Silicon Valley startup culture.

We craft experiences, design solutions, and back startups that shape the future of technology.

You'll be part of Hue, an AI-powered platform empowering entrepreneurs to transform brand aspirations into tangible realities. Our vision is to become an all-in-one platform for starting and scaling a business.

Our collaborative environment encourages bold ideas, experimentation, and hands-on product building.

If you're passionate about design, fascinated by AI, and thrive in a startup setting where your work directly shapes the product, this is the place to grow, innovate, and leave your mark.

Job Purpose

At Hue, we reimagine how brands are built—making creativity smarter, faster, and more accessible through the power of AI.

As a Senior UI/UX Designer, you'll lead our product experience and visual identity—enabling creators to design like pros without a steep learning curve.

You'll lead end-to-end design across the product: from landing pages and in-app dashboards to conversion flows and feature interfaces.

With a deep understanding of user behavior, you'll turn insights into elegant, intuitive design solutions driving engagement and results.

Responsibilities
  • Translate business goals and user insights into design strategies balancing usability, aesthetics, and conversion.
  • Conduct competitive analysis to identify opportunities and inform design decisions.
  • Plan and run usability tests, A/B tests, and design validation sessions, turning results into actionable improvements.
  • Define and maintain scalable design systems ensuring consistent application across product and marketing touchpoints.
  • Collaborate with PMs, engineers, and marketing to align on requirements and deliverables.
Requirements
  • 5+ years of experience in SaaS desktop/mobile web design.
  • Exceptional UX skills with strong UI craft—skilled at translating metrics and user behavior into design solutions.
  • Expertise in modern design and prototyping tools (Figma, Sketch, InVision, Framer, etc.).
  • Understanding of UX design best practices, including mobile-first, responsive design, usability testing, and accessibility.

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