
Digital Growth Marketing Strategist
2 days ago
Drive Revenue Growth and Brand Recognition
">Power Digital is a tech-enabled growth marketing firm that combines marketing, consulting, and data intelligence to drive revenue and brand recognition for clients worldwide. We emphasize diversity and a people-first culture, aiming to be the most valued private growth marketing firm globally, with scalable brand, culture, and services.
">Our mission is to power the relentless pursuit of growth through a team of growth-obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit.
">We offer a full suite of services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
">With nova, our proprietary technology, we analyze businesses through first-party data to support marketing investment planning and due diligence in M&A, enabling marketers to contribute strategically and deliver value in new ways.
">Our dynamic team of consultative marketers, creatives, analysts, and technologists advance planning and measurement through testing and data science across the customer journey.
">Proficiency in spoken and written English at an advanced level is required for this role.
">A Day in the Life:">
The Senior Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across our full channel suite, emphasizing social media (e.g., Facebook, TikTok) and Google Ads (SEM, GDN, YouTube).
">You will collaborate with channel specialists to develop strategies used by account teams and help Power Digital acquire new clients.
">Key Responsibilities:">- Plan budget allocation by channel, medium, environment, objective, and funnel stage
- Coordinate with channel specialists to ensure channel-level strategies align with the overall plan
- Research and analyze prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
- Forecast and project client budgets, efficiency requirements, and business objectives
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
- Competence in Google Ads, Facebook, and/or similar self-serve platforms
- Familiarity with the broader marketing and media buying landscape
- Familiarity with earned media channels
- Familiarity with audience insight tools like GlobalWebIndex
- Familiarity with Asana and Slack
Key Performance Indicators (KPIs):
">- Win Rate (50%+)
- Percent of Appraised GP to Won GP (70%+)
Most Important Things (MITs):
">- Audit Quality
- Audit Speed
- Thought Leadership of appraisal collateral development
- Accuracy of Appraisal Forecasts
At our organization, inclusion and diversity are essential to our success. We welcome candidates from diverse backgrounds and experiences.
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