Digital Marketing Strategy Lead

24 hours ago

Manila, National Capital Region, Philippines beBeeInfluencer Full time $60,000 - $80,000

Transform the sleep industry with a dynamic and innovative approach.

We're a pioneering team pushing the boundaries of technology to revolutionize the world of sleep. We're on a mission to challenge conventional thinking and empower game-changing individuals to join us in our pursuit of excellence.

We're a highly ambitious, driven team that thrives on innovation and collaboration. Our culture is built on a foundation of mutual respect, open communication, and a passion for growth. If you're eager to make a meaningful impact and propel your career forward, then this opportunity is for you.

Key Responsibilities
  • Performance Analysis: Monitor, analyze, and report on influencer campaign performance using metrics such as conversions, engagement, and ROI. Optimize performance by closely tracking and analyzing channel data.
  • Budget Oversight: Strategically plan and manage budgets to maximize ROI while ensuring all campaigns stay within financial limits.
  • Leverage expertise to drive influencer and affiliate marketing initiatives in APAC markets, including channels like YouTube, Instagram, Facebook, Podcasts, and websites.
  • Collaborate with agencies to amplify brand exposure through emerging platforms and channels.
  • Dive deep into market trends and customer insights to inform strategic marketing decisions.
  • Foster partnerships with external stakeholders, including showrooms and affiliate agencies.
  • Develop innovative initiatives to fuel business growth and optimize operations.
  • Stay ahead of current trends on Instagram, YouTube, TikTok, and more, crafting engaging content that drives action from customers and generates sales.
  • Align influencer and affiliate marketing strategy with business objectives through close collaboration with country and global marketing teams.
  • Capture and share knowledge, best practices, and learnings across the wider organization.
About Us

We celebrate diversity and are an equal-opportunity employer committed to promoting inclusion in our workplace. We welcome talented individuals from diverse backgrounds and perspectives.

Our aim is to foster a work environment that encourages creativity, learning, and professional development. We believe in empowering our employees to grow and succeed in their careers.

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