Digital Marketing Specialist

4 weeks ago

Manila, National Capital Region, Philippines TapTalent Full time

We are looking for a results-driven and creative Digital Marketing Specialist to support the end-to-end execution of marketing initiatives for an Australia-based business. This is a standalone role ideal for someone with a strong grasp of digital channels, content creation, and marketing automation tools. The successful candidate will play a key role in driving brand visibility, lead generation, and customer engagement across digital platforms.

Responsibilities:

Digital Campaigns & Strategy

  • Develop and implement digital marketing strategies aligned with business objectives and target audiences.
  • Plan and execute online campaigns, including email marketing, social media advertising, and lead generation initiatives.
  • Track and report on campaign performance and optimise based on results.

Social Media & Content Managemen

  • Create and manage monthly content calendars for platforms like LinkedIn, Facebook, and Instagram.
  • Write engaging content for social media posts, blogs, newsletters, and email campaigns.
  • Monitor online engagement and share relevant content in industry groups to maximise reach.

Email Marketing & CRM Management

  • Build and manage email marketing campaigns using tools like HubSpot, ActiveCampaign, or Mailchimp.
  • Segment contact lists and personalise content to increase open rates and conversions.
  • Maintain CRM records, upload lead lists, and support targeted outreach efforts.

Website & SEO

  • Draft and update website content to reflect current services and offers.
  • Collaborate with web developers or agencies for ongoing site improvements and integrations.
  • Conduct keyword research and write SEO-optimised blogs to improve search visibility.

Analytics & Reporting

  • Track key performance indicators across all digital channels.
  • Provide monthly reports on campaign effectiveness, website traffic, email metrics, and social media growth.
  • Use data insights to adjust strategies and recommend improvements.

General Marketing & Coordination

  • Assist with the planning and promotion of webinars, virtual events, and other campaigns.
  • Coordinate with third-party vendors or freelancers (e.g. graphic designers, SEO agencies) as needed.
  • Support admin-related marketing tasks such as internal branding materials and onboarding packs.

Qualifications:

  • 3+ years' experience in a digital marketing role, preferably supporting international clients.
  • Strong experience with social media, email marketing platforms, and CRM systems.
  • Solid understanding of SEO, content marketing, and digital campaign management.
  • Proficient in tools like Canva, Google Analytics, HubSpot (or similar), and CMS platforms (e.g. WordPress).
  • Excellent writing skills and attention to detail.
  • Strong organisational and time management skills with the ability to manage multiple projects independently.

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