Strategic Crypto Marketing Lead

21 hours ago

Mandaue City, Central Visayas, Philippines beBeeDirector Full time $90,000 - $120,000
Marketing Director Opportunity

We are seeking a Marketing Director to lead and execute the marketing strategy for our crypto casino projects. The successful candidate will be responsible for managing the full marketing funnel — from acquisition to retention — across all key channels including paid ads, content, and CRM.

This role requires strong leadership skills, a proven track record in the iGaming industry, and experience managing remote teams while optimizing for ROI in a fast-paced, data-driven environment.

Responsibilities
  • Develop and implement a comprehensive marketing strategy for user acquisition and retention
  • Oversee and manage paid advertising campaigns, content marketing, and CRM initiatives
  • Lead and coordinate a remote marketing team, ensuring smooth collaboration and high performance
  • Monitor KPIs and ROI across all marketing channels and adjust strategies accordingly
  • Collaborate with product, design, and analytics teams to align campaigns with business goals
  • Research market trends and competitors to identify new growth opportunities
  • Manage resources efficiently and ensure optimal resource allocation
  • Report on performance and present actionable insights to leadership
  • Ensure compliance with crypto and iGaming marketing regulations
Requirements
  • 3+ years of experience in marketing management in the crypto or iGaming industry
  • Strong leadership and remote team management experience
  • Proficiency in marketing analytics and tools (Google Analytics, CRM systems)
  • Understanding of acquisition funnels, retention strategies, and ROI optimization
  • Excellent communication, project management, and decision-making skills
  • Fluent in English; additional languages are a plus
Benefits
  • Competitive salary with room for growth
  • Full ownership of marketing strategy across multiple high-growth crypto casino projects
  • Work with an international, remote-first team
  • Opportunity to scale campaigns with measurable impact
  • Fast-paced environment with autonomy and decision-making authority

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