Digital Campaign Strategist

2 days ago

Paranaque City, Calabarzon, Philippines beBeeOptimization Full time ₱720,000 - ₱1,080,000
Job Overview

This senior role focuses on end-to-end campaign strategy and execution for leading mobile and programmatic advertising initiatives.

Key Responsibilities:
  • Translate campaign objectives into comprehensive programmatic strategies, encompassing audience development and inventory curation.
  • Manage the setup and delivery of campaigns across multiple platforms, including DV360, The Trade Desk, and Xandr Curate.
  • Oversee campaign pacing, optimization, profitability, and key performance indicator (KPI) reporting to drive business growth.
  • Deliver actionable insights, analysis, and consultancy services on a weekly and post-campaign basis.
  • Provide expert troubleshooting and proactive recommendations to ensure optimal campaign performance.
Requirements:
  • Proven experience in managing large-scale digital campaigns, with a preference for mobile-focused initiatives.
  • Hands-on expertise with demand-side platforms (DSPs) such as The Trade Desk, DV360, and curation tools.
  • In-depth knowledge of programmatic buying strategies, including supply-side platforms (SSPs), real-time bidding (RTB), data management platforms (DMPs), and audience targeting.
  • Demonstrated success in optimizing campaigns to achieve high-performing KPIs.

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