Chief Digital Marketing Strategist

2 days ago

Caloocan City, National Capital Region, Philippines beBeedemandgeneration Full time ₱900,000 - ₱1,210,000

Marketing Analytics Specialist

Your potential has a place here with our company. As a Talent Marketing Demand Generation Senior Specialist, you'll be part of bringing humanity to business.

We have an amazing purpose, team, and company culture that's been certified as a Great Place to Work.

You'll drive and optimize our digital talent attraction efforts through analytics, technical oversight, and cross-channel collaboration. This role leverages data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility.

Key Responsibilities:

  • Owning and maintaining reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
  • Developing detailed channel forecasts, managing reporting vs. forecast (initially in Excel), and supporting automation or improved solutions as needed.
  • Proactively identifying optimization opportunities and potential issues within the marketing funnel; partnering with channel leaders to create and execute action plans.
  • Providing ad-hoc analysis and insights to inform monthly channel strategies.
  • Overseeing digital experimentation setup, measurement, and reporting across all channels.
  • Ensuring inbound data integrity and recommending database changes to support marketing requirements.
  • Customizing, configuring, and maintaining marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., GA4, Google Console, SEMrush, Looker, Hootsuite).
  • Building and managing custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
  • Monitoring and cleansing data routinely to ensure accuracy and reliability.
  • Troubleshooting and resolving technical issues related to marketing system configuration, integrations, and basic technical SEO.
  • Providing training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.

Requirements:

  • 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
  • 2+ years as a marketing automation developer/admin.
  • Strong understanding of marketing processes, lead management, and demand generation strategies.
  • Advanced Excel data modeling and forecasting experience.
  • Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
  • Hands-on experience with data visualization tools (Looker, Tableau, etc.) and Google Analytics.
  • Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush, Taleo ATS) or similar.

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