
Outbound Marketing Strategist
1 week ago
As a proactive marketer, you will play a vital role in developing and executing marketing strategies that drive business growth.
Job Responsibilities- You will research market trends and buying behavior to identify new opportunities.
- Create multi-channel campaigns across email, social media, and events to engage target audiences.
- Develop compelling marketing content, including email templates, thought leadership pieces, and other marketing collateral, to drive lead generation and customer engagement.
- Implement lead generation strategies, including automation workflows, to increase prospect engagement.
- Build a pipeline of sales-qualified leads and maintain relationships with prospects to ensure seamless transitions to the sales team.
- Track and analyze campaign performance using metrics such as open rates, click-through rates, and conversion rates to optimize ROI.
- Prepare reports on campaign progress and performance versus targets.
- At least 3 years of experience in generating leads and doing outbound marketing for legaltech or SaaS industries.
- Results-driven experience in lead generation.
- Account-based marketing experience is an asset.
- Proficiency in using lead prospecting and marketing automation platforms, such as LinkedIn Sales Navigator and ZoomInfo.
- Experience with CRM software is an asset.
- Excellent copywriting, communication, and presentation skills for B2B audiences.
- Strong analytical skills and data-driven approach to decision-making and campaign optimization.
- Client-oriented mindset and consultative approach to build productive relationships with clients.
- Strong business acumen and ability to work in a fast-paced startup setting.
- Fluency in Business English.
We welcome applications from motivated individuals who are passionate about driving business growth through innovative marketing strategies.
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