
Digital Marketing Strategist
1 day ago
At our digital marketing agency, we're always looking for talented professionals to join our team of innovative thinkers. We're a dynamic and forward-thinking business specialising in creating immersive experiences that drive real results.
Overview
We're currently seeking an experienced SEO Specialist to own the strategy and execution of SEO initiatives across multiple websites and brands. In this role, you will contribute directly to increasing organic visibility, generating higher-quality leads and strengthening overall marketing performance.
Responsibilities- Develop and implement effective SEO strategies for local audiences in Singapore, leveraging your expertise in keyword research and ranking factors.
- Execute on-page and off-page optimisation, including internal linking and content structuring, to enhance user experience and search engine rankings.
- Lead link-building campaigns and outreach efforts to improve domain authority and build strong relationships with industry partners.
- Continually write compelling copy for ads, update negative keywords lists, include new keywords, carry out experimentation and A/B tests, maintain records of all UTM tags used and assist with landing pages tweaks to improve optimisation.
- Produce weekly search and SEO reports including insights, measurements, keyword research and search trends, providing actionable recommendations for improvement.
- Plan and run SEO and organic search marketing campaigns, conducting keyword research and planning, coming up with a plan comprising longer and shorter tail keywords to target, based on pillars such as generic and branded keywords, to improve SERP organic rankings.
- Conduct on-site and off-site SEO optimisation, including website audits, tagging of images metadata, updating the sitemap, link building, disavowing bad links and more.
- Help manage and maintain search and web-related assets, configuring integrations, measurements, attributions, conversions and dashboards, using GA4 and UTM codes for tracking and attribution.
- Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs to monitor performance and provide actionable insights.
- Stay updated on algorithm changes and industry trends to keep strategies effective and adapt quickly to changing market conditions.
- Report on SEO KPIs to leadership, making data-driven recommendations for improvements and enhancements.
- 4+ years of proven experience in SEO and digital marketing, with a deep understanding of search engine algorithms and ranking factors.
- Hands-on expertise with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog etc.), including Google Analytics, Google Search Console and performance tracking.
- Strong analytical mindset with the ability to turn data into actionable plans, providing clear and concise recommendations for improvement.
- Excellent written and spoken English communication skills, with the ability to effectively communicate complex ideas to both technical and non-technical stakeholders.
- Ability to work independently and as part of a team, with a high level of autonomy and self-motivation.
- Experience handling international SEO projects, with a proven track record of success in global markets.
- Experience producing SEO reports with keyword trends insights and search performance, with a focus on actionable recommendations for improvement.
- Ability to stay updated on algorithm changes and industry trends proactively, with a passion for staying ahead of the curve.
- Experience collaborating with other marketing teams for campaigns, with a strong understanding of cross-functional collaboration and coordination.
- Working hours: Wednesday to Friday 8 hours per day between 9:00 AM-6:00 PM SGT (GMT+8)
Seniority level: Mid-Senior level
Employment type: Part-time
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