Construction Industry Marketing Strategist

18 hours ago

Province of Palawan, Mimaropa, Philippines beBeeMarketing Full time $80,000 - $120,000

Job Title: Channel Partner Manager

Overview

The successful candidate will be responsible for growing the pipeline from the NetSuite ecosystem and other construction-tech partners. This role also involves running a 'lean, repeatable marketing engine' to convert traffic into qualified leads, opportunities, and customer advocacy.

Key Responsibilities
  1. Generating 6-8 new leads per month sourced or influenced by partners.
  2. Cultivating 12-18 active, producing partners, with at least six NetSuite Account Executives regularly bringing in business.
  3. Improving the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.
  4. Creating at least six named customer stories and securing four or more public reviews.
  5. Establishing a quarterly webinar schedule and co-hosting 2-3 industry events.
  6. Documenting playbooks and repeatable processes, such as a sales/partner onboarding guide, co-sell playbooks, and webinar/event checklists.
Programs and Processes to Build & Own

The Channel Partner Manager will be responsible for building and owning the following programs and core processes:

  1. Partner Strategy & Operations: Develop an ICP (Ideal Customer Profile) and tiering framework, a recruiting playbook, and a referral structure.
  2. Growth Marketing Engine: Create a content calendar, optimize the website, manage events, and develop customer marketing initiatives like case studies and reviews.
  3. Core Processes: Establish and document key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer stories.
Qualifications
  1. A minimum of 3 years of experience in SDR.
  2. Fluency in the NetSuite ecosystem and experience in both partner management and marketing.
  3. Comfort with CRM and marketing operations.
  4. Ability to allocate 60% of pipeline to partner-sourced and 40% to marketing conversions and assets.
Benefits
  • US Working Hours; Remote.
Seniority Level
  • Director
Employment Type
  • Full-time
Job Function
  • Marketing
Industries
  • Outsourcing/Offshoring

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