Digital Content Strategy Lead

2 weeks ago

Porac, Philippines beBeeContentStrategy Full time $11,400 - $54,100

Our organization is seeking a seasoned Digital Content Strategy Lead to spearhead both technical SEO and editorial content strategy. This position requires an innovative thinker who can integrate SEO insights, audience data, and content planning to drive measurable organic growth.

Key Responsibilities:
  • Critical Thinking: Conduct comprehensive technical audits and implement on-site improvements to enhance site crawlability, speed, and indexation.
  • Strategic Planning: Optimize website architecture, metadata, and internal linking structure to improve organic visibility and user experience.
  • Data Analysis: Track and report on SEO performance across key KPIs using tools like Google Search Console, GA4, Ahrefs, SEMrush, and Looker Studio.
  • Collaboration: Collaborate with web developers and stakeholders to implement technical recommendations and structured data improvements.
  • Adaptability: Monitor algorithm changes and adjust strategies accordingly to maintain search performance.
  • Content Creation: Leverage keyword research, trend analysis, and social listening tools to create content strategies aligned with target audiences.
  • Brief Development: Translate SEO insights into actionable editorial calendars, supporting content writers with structured briefs and optimization guidelines.
  • Content Gaps Identification: Identify gaps in existing content and recommend new opportunities based on data, seasonality, and customer interests.
  • Cross-Functional Collaboration: Work closely with client stakeholders and internal teams to align content direction with brand tone and business objectives.
  • Project Management: Collaborate on campaign-level content planning, ensuring SEO best practices are applied across all deliverables.
Requirements:
  • Experience: Previous experience in SEO strategy and content marketing, preferably with agency or editorial brand experience.
  • Success Metrics: Demonstrated success optimizing websites and scaling SEO content in B2C sectors such as travel, lifestyle, or finance.
  • Technical Skills: Proficient with tools such as Google Analytics 4, Search Console, Ahrefs, SEMrush, Screaming Frog, BuzzSumo, and content planning platforms.
  • Audience Understanding: Deep understanding of audience intent, content mapping, and storytelling within SEO frameworks.
  • Creative Leadership: Experience creating editorial strategies informed by SEO, competitive analysis, and cultural trends.
  • Communication Skills: Strong communication and collaboration skills, with the ability to guide writers, designers, and developers.
  • Brand Familiarity: Familiarity with Mastercard's Priceless or travel-related brand tone is a plus.

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