Senior Marketing Operations Specialist

2 weeks ago

Pasig, National Capital Region, Philippines JOB MATCHMAKER Full time

We are seeking a highly skilled and detail-oriented Senior Marketing Operations Specialist to join our team at JOB MATCHMAKER.

Job Summary

The ideal candidate will possess a strong understanding of marketing processes, excellent organizational skills, and proficiency in CRM software. The successful applicant will be responsible for providing comprehensive support to the sales and marketing teams while effectively managing our Customer Relationship Management (CRM) system.

Key Responsibilities
  • Database Management:
    • Build and maintain customer databases, ensuring accuracy through regular data cleansing and validation.
    • Implement customer coding for segmentation by region, industry, and type.
    • Conduct data entry, de-duplication, and format databases compatible with Excel and CRM systems.
  • CRM Management & Support:
    • Regularly update CRM with customer interactions, set appointments for Business Development Managers (BDMs), and assign leads based on customer segmentation.
    • Manage contacts, ensuring accurate classification and current records.
  • Marketing Campaign Management:
    • Oversee and manage the marketing calendar, executing email, SMS, and LinkedIn campaigns using CRM systems.
    • Design and distribute marketing content to align with brand strategy.
  • Sales Support:
    • Document call notes and track follow-up actions in CRM.
    • Prepare sales reports and assist with lead generation.
    • Confirm appointments and provide updated meeting details for BDMs.
Requirements
  • Data Management: Proficient in managing, cleansing, and updating large databases.
  • CRM & Marketing Tools: Experienced in using CRM systems and marketing platforms for campaign execution.
  • Organizational & Communication Skills: Strong ability to handle multiple tasks, schedules, and effective communication.
  • Analytical & Attention to Detail: Skilled in report generation, performance tracking, and maintaining data accuracy.
  • Marketing Experience & Software Proficiency: Background in managing marketing campaigns, proficient in MS Office and CRM tools.
  • Proactive Attitude: Self-driven and problem-solving mindset.
  • Proficient in AI tools: Proficient in using AI tools such as ChatGPT, Co-pilot etc.
  • Proficient in other tools: Proficient in using Apollo.IO, ZoomInfo, Lusha and/or other tools.
  • Location: Willing to work in Ortigas, Pasig.
Salary Estimate:

Roughly ₱35,000 - ₱50,000 per month, depending on experience.

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