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Marketing Performance Optimization Expert

1 week ago

Manila, National Capital Region, Philippines Deltek Full time

In this role as a Marketing Performance Optimization Expert at Deltek, you will utilize data-driven insights to enhance marketing effectiveness.

This position involves combining technical expertise, strategic thinking, and data intelligence to optimize marketing performance, ensure data integrity, and drive business outcomes through informed decision-making.

You will be responsible for overseeing data quality and consistency across various marketing systems, identifying and resolving data discrepancies, and ensuring a clean and actionable marketing database.

Key Responsibilities:

  • Data Management:
    • Oversee data quality and consistency across multiple marketing systems.
    • Proactively identify and resolve data discrepancies.
  • Audience Analysis and Segmentation:
    • Leverage data from prospecting platforms to identify and segment target audiences.
    • Transform complex data insights into actionable strategic recommendations.

Requirements:

  • 3-5 years of experience in marketing operations or equivalent education and experience.
  • Advanced proficiency in MS Excel and data management tools.
  • Experience in marketing automation platforms (Eloqua or similar).
  • Working knowledge of CRM systems and reporting experience in Salesforce, Hubspot or similar.
  • Strong experience with prospecting/data platforms (Demandbase, ZoomInfo or similar).
  • Proficiency in data enrichment tools like Ringlead.
  • Understanding of data quality and governance principles.
  • Meticulous attention to detail.
  • Effective communication skills.
  • Flexibility to adapt to changing business requirements.
  • Critical thinking skills.
  • Process improvement mindset.