
Creative Content Specialist
15 hours ago
Job Description:
- Craft compelling content for advertisements, slogans, calls to action, marketing emails and landing pages tailored to each brand's voice and target audience.
- Collaborate with SEO/SEM teams to integrate keywords into ad copy and landing pages without sacrificing creativity.
- Work with local language teams to ensure quality translations and adapt content to maintain meaning and tone.
- Maintain and develop tone-of-voice guidelines to ensure consistent messaging.
- Balance creative innovation with branding consistency and rapid iteration for A/B testing.
Required Skills and Qualifications:
- Bachelor's degree in Communication, Journalism, Advertising, English or Literature, Marketing, Business, Creative Writing or a related field.
- Minimum of 5+ years of relevant experience.
- Proven track record of success in crafting compelling content for advertising or marketing campaigns.
- Experience working in an agency is preferred.
- Familiarity with interpreting briefs, working with tight deadlines and strong collaboration skills.
- Knowledge of marketing channels and formats (e.g., Facebook, LinkedIn, YouTube, display ads, Google Ads, landing pages etc.).
Benefits:
- A portfolio showcasing versatility in writing styles (B2B, B2C, technical, conversational).
- Proficiency with CMS platforms (e.g., WordPress, Sulu) and collaboration tools.
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