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Mall Promotion Specialist

1 week ago

Manila, National Capital Region, Philippines Wamrus Trading, Inc. Full time

**Overview:

The Mall Marketing Associate role is a key position within Wamrus Trading, Inc. The successful candidate will be responsible for developing and executing marketing strategies to drive customer traffic and sales within the mall.

**Responsibilities:**

  1. Public Relations:
  2. Handle all aspects of planned publicity campaigns and PR activities
  3. Plan publicity strategies and campaigns for the mall
  4. Write and produce presentations and press releases
  5. Organize year-round promotional activities
  6. Speak publicly at interviews, product promotions, and campaigns in various media avenues
  7. Track campaign performance and provide insights based on generated data
  8. Mall Marketing Management:
  9. Able to design, develop, implement, and monitor advertising and marketing strategies that increase customer traffic and sales
  10. Maintain up-to-date knowledge of marketing, advertising, media, techniques, and research tools
  11. Able to manage all elements of the Mall Marketing delivery for the customer from insight and planning of campaigns through creative briefing and execution
  12. Product Marketing:
  13. Responsible for outbound marketing activities for the mall
  14. Conceive and develop innovative marketing programs that drive demand
  15. Develop product positioning and messaging that differentiates products in the market
  16. Communicate the value proposition of products to the sales team and develop sales tools that support the selling process
  17. Plan the launch of new products and releases and manage cross-functional implementation of the plan
  18. Be an expert on buyers, how they buy, and their buying criteria; be an expert on competition and how to crush them
  19. Develop strategy and manage marketing programs that drive demand for products