Chief Digital Product Strategist

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeMarketing Full time ₱3,000,000 - ₱3,600,000

Drive Business Growth with Strategic Product Marketing

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As a product marketing manager, you will lead the development and execution of go-to-market strategies for our IT solutions. This role requires a deep understanding of market trends, customer needs, and competitor positioning.

">Key Responsibilities:">
  1. ">
  2. Develop and execute comprehensive go-to-market strategies for product launches, market expansions, and feature rollouts.">
  3. Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.">
  4. Build and refine customer segmentation models to optimize targeting and personalized messaging.">
  5. Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers) to support the sales team.">
  6. Collaborate with cross-functional teams to ensure alignment on positioning and messaging.">
  7. Support demand generation initiatives through digital campaigns, content marketing, and account-based marketing strategies.">
  8. Define key performance indicators and metrics to measure go-to-market effectiveness.">
">Qualifications:">
  • ">
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.">
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.">
  • Proven track record of launching and scaling technology products globally.">
  • Strong storytelling, messaging, and strategic thinking skills.">
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.">
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.">
"],

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