Product Launch Specialist
3 days ago
We are looking for a highly motivated Product Launch Specialist to join our team at Augusta Hitech. The successful candidate will have a strong background in product marketing and be able to drive the growth of our IT solutions, software, and services.
The ideal candidate will have 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology, with expertise in market research, competitive analysis, and sales enablement for IT solutions.
Main Responsibilities:
- Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.
- Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
- Build and refine customer segmentation models to optimize targeting and personalized messaging.
- Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
- Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
- Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
- Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Requirements:
- 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
- Expertise in market research, competitive analysis, and sales enablement for IT solutions.
- Proven track record of launching and scaling technology products in global markets.
- Strong storytelling, messaging, and strategic thinking skills.
- Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
- Ability to work cross-functionally and influence stakeholders across technical and business teams.
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