
Drive Results through Strategic Amazon Advertising
1 day ago
A high-performing and analytical professional with a proven track record in driving profitable growth across Amazon FBA operations is sought after by our company.
We are looking for an experienced data-driven Amazon PPC specialist who can leverage their expertise to develop and execute a clear, goal-aligned Amazon PPC strategy that drives profitability across our product portfolio.
Key Responsibilities:
- Collaborate with cross-functional teams to co-develop a comprehensive Amazon PPC strategy aligned with business objectives.
- Build, maintain, and continuously optimize Sponsored Products, Sponsored Brands, Sponsored Display, and Video Ads campaigns to ensure maximum ROI.
- Launch new products with precision PPC campaigns that rank within budget while sustaining profitability.
- Provide regular strategic input and feedback to Brand and Product teams to inform decision-making.
- Analyze and interpret key performance indicators (KPIs) such as TACoS, ACoS, CVR, CTR, and keyword ranking to make informed adjustments to campaign strategies.
- Work closely with creative teams to enhance listing images, video content, and A+ content in support of ad performance.
Requirements:
- Proven experience in managing and optimizing Amazon FBA PPC campaigns with quantifiable results, including increased CVR, sessions, revenue, and profit.
- Experience in international marketplaces, particularly in non-English speaking Amazon marketplaces such as Germany (DE), France (FR), Italy (IT), and Spain (ES), with an understanding of the nuances and keyword localization required for each market.
- Data-driven and analytical skills, with strong performance marketing and CRO background, and high proficiency in data analysis and ability to make strategic decisions based on key PPC optimization elements such as bid strategies, placement performance, match type segmentation, search term analysis, and keyword graduation.
What We Offer:
Our company offers a dynamic work environment that fosters growth, innovation, and collaboration. As a Strategic Amazon PPC Specialist, you will have the opportunity to work with a talented team, contribute to the success of our business, and develop your skills and expertise in Amazon PPC.
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