Digital Marketing Specialist
2 days ago
We are seeking a skilled Digital Content Coordinator to support the performance-driven marketing efforts of our client in the hospitality industry.
The ideal candidate will have a passion for combining creativity with structure, managing calendars, optimizing campaigns, and ensuring every detail is on-brand.
Key responsibilities include promoting the company's brand through engaging digital content, managing campaign calendars, creative requests, internal approvals, and asset handoffs.
The successful candidate will also be responsible for updating and maintaining website content, coordinating landing page builds and seasonal campaign updates within CMS platforms, and supporting SEO enhancements in collaboration with the digital and brand teams.
Additionally, they will be expected to maintain Google My Business, Bing, Yelp, and OTA listings with current content and images, build and deploy email campaigns via Revinate, Klaviyo, or Attentive using guest segments and tailored content, and update transactional email templates and support paid media campaigns by coordinating creative assets and ensuring alignment across ads and landing pages.
The Digital Content Coordinator will work closely with the analytics team to apply UTM tracking and collaborate on accurate reporting. They will also assist in compiling performance metrics, manage shared asset libraries, ensure organization, accuracy, and accessibility, and maintain and update sales tools and branded collateral.
Requirements- 1–3 years of experience in digital marketing or content coordination (luxury, hospitality, or lifestyle preferred)
- Proficiency with CMS platforms, CRM/email tools, and project/task tools
- Familiarity with paid media workflows and UTM tagging
- Strong organizational skills, detail orientation, and a balance of creativity with technical know-how
- Comfortable working cross-functionally across marketing, creative, eCommerce, and property teams
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