Product Marketing Strategist

6 days ago


Manila, National Capital Region, Philippines Gentrade International (Phils.) Inc. Full time

Job Summary

The Product Marketing Manager role is crucial in driving the growth of Gentrade International (Phils.) Inc.'s motorcycle products. This involves developing competitive pricing strategies, executing impactful promotional campaigns, and conducting thorough market analysis.

Key Responsibilities

  1. Market Research & Competitor Analysis: Continuously monitor competitor pricing, promotions, and market opportunities to make informed decisions.
  2. Product Positioning & Promotion: Shape product positioning and lead the development of promotions that resonate with target customers.
  3. Pricing Strategy: Ensure motorcycle pricing remains competitive while maximizing profitability.
  4. Cross-Functional Collaboration: Work closely with Sales Operations, Finance, Business Development, and Store Operations teams to align marketing efforts with broader business goals.
  5. Customer Engagement & Loyalty: Implement strategies to improve customer retention, loyalty, and brand perception.
  6. Performance Monitoring: Track and report key performance indicators (KPIs) such as market share, customer preferences, and the success of promotional activities.


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