Digital Marketing Strategist

1 day ago

Cebu City, Central Visayas, Philippines beBeeSpecialist Full time $60,000 - $80,000
Job Description">

As a CRM Specialist, you will be responsible for developing and executing comprehensive email marketing campaigns to drive customer engagement, retention, and revenue growth. Your key responsibilities include creating compelling email content, managing subscriber lists, analyzing campaign performance, and providing support to the existing CRM team and managers.

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Flows/Automations

  • Setup and create Flows briefed in by the CRM team which include filters, draft email/SMS messages, time delays, property profile updates
  • Review Flow performance regularly and report back on any insights and optimisations

Optimisations

  • Conduct A/B testing on subject lines, content, send times, and design elements to continuously improve campaign performance
  • Build and optimize automated email sequences including welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns

QA/Testing

  • Ensure all email and SMS campaigns and templates are error free
  • Test email templates in Litmus to ensure they render across devices
  • Ensure all email and SMS flow/campaign messages have valid links, images, fall back alt text
  • Conduct testing on all Flows to ensure correct filters are setup and correct profiles are entering at the right time
  • Conduct testing to ensure dynamic content blocks are setup

General Klaviyo Management

  • Create and build email templates that are designed in Figma (or equivalent) using Klaviyo drag and drop builder
  • Assist with the creation of sign up forms (fly outs, pop ups, embed forms)
  • Review and setup client tech stack integrations in Klaviyo including (but not limited to) Okendo, Yotpo, Elevar, Instant, Customer.AI
  • Segmentation setup support based on purchasing behaviour and email/SMS engagement

Reporting

  • Provide detailed analytics and performance reporting on email campaigns, including open rates, click-through rates, conversion rates, and ROI metrics

Our ideal candidate has a strong analytical mindset, excellent written communication skills, and experience working with email marketing platforms. They should also possess knowledge of email deliverability best practices, compliance regulations, and customer data management.

The successful applicant will have a minimum of 2-3 years of experience in digital marketing or email marketing. Proficiency in HTML/CSS is essential for customizing and troubleshooting email templates.

We value our employees' development and offer regular performance and learning cycles, self-reflection exercises, and 360 feedback opportunities.

We strive to create an inclusive and diverse workplace where everyone can thrive. We believe that talent knows no borders and welcome individuals from all backgrounds to help shape the future of work.

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