Senior Digital Advertising Specialist

1 day ago

Marikina City, National Capital Region, Philippines beBeeDigitalAdvertising Full time $100,000 - $120,000
Job Description

This role is focused on managing and optimizing a demand-side platform (DSP) to enhance digital advertising performance.

The DSP Manager will be responsible for strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

Key Responsibilities
  • Lead a team in creating standard operating procedures (SOPs) to ensure smooth operations and achieve organizational goals.
  • Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency.
  • Manage the setup, execution, and optimization of advertising campaigns across various channels.
  • Develop and implement data-driven strategies to maximize campaign performance and return on investment (ROI).
  • Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
  • Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
  • Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
Qualifications and Skills
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • At least 3 years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Benefits
  • Competitive salary base
  • Full-time position
  • Flexible work schedule
  • Opportunities for professional development and career advancement

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