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Email Campaign Manager
1 week ago
- Manage and update the CRM database to ensure accurate client information for targeted email campaigns.
- Design and execute email marketing campaigns tailored to various client segments.
- Develop compelling email content, including copywriting and visual design that aligns with Spring Forward's branding.
- Create and manage automated email workflows for different stages of the client journey.
- Analyse campaign performance using CRM metrics and adjust strategies for improved engagement and conversion.
- Conduct A/B tests on email campaigns to optimize open rates, click-through rates, and overall effectiveness.
- Segment email lists based on client behaviour, preferences, and engagement history for personalized marketing.
- Implement personalization techniques in emails to enhance client engagement and relevance.
- Build and optimize email funnels to guide potential and existing clients towards specific products or services.