Email Marketing Campaign Creator
6 days ago
This position primarily creates email marketing campaigns to promote products or services by performing the following duties.
- Key Responsibilities:
- Determines target audience, devises campaigns, and launches email campaigns to create buzz or generate leads for the business.
- Executes day-to-day operational tasks including segmenting customer data, producing email assets, quality assurance, implementing feedback and deploying tactical email campaigns and programs using Salesforce Marketing Cloud.
- Helps empower customers' journeys of personal discovery by collaborating with multiple departments to improve retention and support customer research.
- Ensures email initiatives are complete, on-time, and executed with a high degree of accuracy and effectiveness.
Required Skills and Qualifications:
- Bachelor's degree or equivalent experience in Marketing, Computer Science, Information Technology, or related field
- Knowledge of programming languages in SFMC: AMP, HTML and CSS, SSJS and/or Java, SQL (and Query Studio experience)
- 5+ years of experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms
- Ability to build cloud pages (using smart capture) using both content blocks & HTML/CSS & JS
- Strong analytical and problem-solving capabilities Excellent written and verbal communication skills and experience
- Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant is a plus
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