Social Media Specialist

2 weeks ago

Philippines Taguig DITO Telecommunity Corporation Full time

DITO's Digital Marketing team is looking for someone to help set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement and social storytelling.

We're looking for an experienced and energetic Social Media Content Strategist who can partner with a diverse team of highly skilled digital marketing and functional experts to help bring us beyond toward our insatiable brand ambitions.

Roles & Responsibilities

  • Overseeing holistic social strategy of owned, paid, and earned socials to ensure a complete brand presence and consistency in brand personality across social channels.
  • A strong understanding of building and maintaining a relevant cultural content calendar and ability to react quickly to trends and key calendar moments.
  • Assist in the planning and execution of both paid and organic social media led campaigns and initiatives in collaboration with internal and agency partners.
  • Managing social partners for campaign goal execution, including all growth opportunities across engagement, retention and conversion.
  • Coordinating internally with different projects to arrange deliverables among vendors on short lead times.
  • Working with Data, Content, Marketing, Communications, and Legal in optimizing daily organic and paid post-performance to hit KPIs and maintain compliance of the content strategy and brand guidelines.
  • Organizing brainstorming sessions between social team and cross-functional teams to develop detailed plan of social amplification strategy and creative ideas.
  • Managing marketing intelligence tools for influencer/social account resources assessment.
  • Collect and analyze social and creator data to increase relevance, engagement, acquisition and usage.
  • Manage social listening tools for sentiment and social engagement monitoring and optimization.
  • Continuing to develop internal data tracking tool, user persona analysis, content source dashboard, etc. with product and data teams to improve the proficiency of social projects.
  • Analyzing daily performance data to figure out tactics in optimizing post-performance combining qualitative and quantitative.
  • Supporting teams in data insights and campaign element setup using internal tools.
  • Supporting in global initiatives to promote other products.
  • Work with Digital Marketing to elevate the best of DITO seen through the eyes of the digital Telecommunity.
  • Produce campaign post-mortems working closely with the DITO analytics/insights teams to uncover insights to inform future initiatives.
  • Monitor the market to understand both consumer and competitor behavior including the overall DITO sentiment coming from users, brands, partners, creators, and the wider market - sharing feedback with the relevant business leads.
  • Support the delivery of global marketing and brand strategies in-market, to include events, strategic brand partnerships and strategic business partnerships.
  • Analyze quantitative and qualitative results sourced from internal teams and external partners to message success to partners and internal teams.

Requirements

  • 8 years of experience in managing sizable social media accounts for consumer-facing brands.
  • Detail oriented and with strong analytical skills, and a desire and ability to be super reactive, responsive and proactive.
  • Experience in managing media, creative and experiential agencies.
  • Deep understanding of social communities, engagement tactics and metrics and social marketing.
  • Familiar with telco brand community and shows a deep understanding of the content ecosystem.
  • Strong influencer marketing background in both driving brand and conversion goals and understanding of building, curating and managing influencer campaigns.
  • Ability to generate creative briefs, manage creative delivery, optimisation and reporting.
  • Great communication skills and will be able to handle multiple projects at the same time.
  • Proficiency in using tools like Appsflyer, SproutSocial, Tableau, Hootsuite, etc.
  • Deep understanding in mobile internet and the competitive landscape of DITO.
  • Experience in devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics is essential.

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