Assistant Marketing Communications Manager
2 weeks ago
Duties & Responsibilities
1. Responsible for managing online and offline communications with internal and external stakeholders to increase brand awareness and engagement of Chroma Hospitality, Quest Hotel Tagaytay and Timberland Highlands Resort.
2. Responsible for the management of social media accounts, brand website and other digital marketing efforts (Content marketing, EDM, etc.) for the managed brands of Chroma Hospitality, Inc. with a focus on Quest Hotel, Tagaytay and Timberland Highlands Resort and other upcoming properties.
3. Social Media account management includes writing of captions for posts, creation of social media calendar, uploading/posting of content, community management, graphic design if needed and social media analytics (Insights).
4. Directly coordinates with hotel properties (Quest Hotel, Tagaytay and Timberland Highlands Resort and other upcoming properties) for contribution on F&B promos, Rooms promos and other materials (e.g. property awards, operating hours, announcements etc.) and other projects needed by the properties.
5. Contributes to the overall success and effectivity of marketing communications strategies by giving input on the latest trends and industry benchmarks.
6. Assists the Digital Marketing Manager in preparing month end reports focusing on PR, social media and other digital marketing efforts.
7. Assists in copywriting for press releases, blogs and presentation decks for group-wide campaigns, international and local roadshows, and other Chroma initiated projects.
8. Assists in creating strategies for social media accounts to increase overall engagement rate and followers.
9. Proactive competitor checks on social media and other channels available.
10. Assists in the overall success of the Marketing Communications division through creative inputs on all campaigns and projects initiated by Chroma, Quest Hotel Tagaytay & Timberland Highlands Resort.
11. Any additional requirements related to Marketing Communications as deemed necessary by the management.
Qualifications
- Bachelor's Degree in Marketing, Advertising, Communication or similar degrees
- With relative experience handling the same position
- Preferably with background in Hospitality
- Digital Marketing savvy
- Excellent Communication & Writing skills
- Presentation skills
- Amenable to work on-site in Alabang, Muntinlupa City
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