Social Media Advertising Lead

2 weeks ago

Quezon City, Philippines Affinity Express Philippines Inc Full time

Ready for your next big career move? AffinityX, a member of the Ayala Group of Companies, is looking for candidates with the following skills and experience for this role. If you think you are a suitable match, we’re looking forward to meeting you

Your Role:
The successful candidate will be responsible for leading a team of Ad Traffickers & Optimizers for Social to manage day-to-day operations. He/She will work with the Ad Operations - Social Team throughout the project life cycle, to support the design, development, and implementation of campaigns/orders.

What you will do?

A. Digital Advertising and Sales Enablement Production Responsibilities
- Create, schedule, and optimize campaigns on platforms like Facebook Business Manager, TikTok Ads Manager, Snapchat Ads Manager, and LinkedIn Campaign Manager.
- Measure and report campaign performance against goals (ROI and KPIs), and stay current on online advertising trends.
- Ensure compliance with industry standards and client requirements, providing regular client updates and addressing inquiries promptly.

B. Leadership and Management Responsibilities
- Provide leadership and direction to the Digital Design Services Advertising Operations Team, including recruitment, coaching, and performance management.
- Monitor team's KPIs and SLA performance, conducting Root Cause Analysis to drive improvement.
- Manage client relationships, taking accountability for all communications and conflict resolution.


Qualifications:

- Degree holder with at least 3 years of experience in online marketing, digital advertising, or related environment
- 1 to 2 years experience leading a team
- Experience in developing and implementing various digital advertising strategies
- Knowledgeable on agency and publisher advertisement tags, performance metrics for advertising campaigns, scheduling, and reporting preparation.
- Must demonstrate exceptional leadership capabilities
- Excellent communication skills
- Must be willing to work on a permanent night shift schedule and a hybrid work setup

Join our team, and enjoy these benefits:
- Access to Ayala perks and benefits
- Hybrid work set-up and provided with complete work tools
- Internet Allowance
- Healthcare Insurance (HMO) coverage on day 1
- Access to mental health and wellness program
- Life and Accident Insurance on day 1
- Convertible leave credits
- Free parking

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