Ecommerce Marketing Manager
6 days ago
• Recruit and manage affiliates & influencers to grow brand partnerships.
• Lead the execution of influencer campaigns and the development of clear, and actionable campaign briefs for the team and influencers, aligned with brand goals.
• Identify influencers across TikTok Shop, Live and Instagram YouTube, Oversee TikTok Shop creator/affiliate campaigns.
• Monitor performance, compliance, and campaign results.
• Analyze campaign performance metrics and create insightful reports for the team.
• Coordinate with Brand Team to align on priority (products and key messages for influencer collaborations and for Tiktok, Shopee and Lazada affiliate program
• Build and maintain long-term partnerships with top-tier influencers, talent agencies, and media partners.
• Manage logistics and payment of influences and content creators
Brand Strategy, Positioning and Campaign Management
• Brand Planning: Develop and implement the brand strategy for Brands
• Market Analysis & Research: Conduct market research and consumer insights to understand trends competitor dynamics, and target market, adjusting the brand strategy accordingly.
• Promotions: Creating promos which will generate revenue to Ecomm Platforms (double-double, payday, thematic )
Content Creation and Management
• Generate innovative ideas for content to drive engagement.
• Ensure brand consistency and alignment with the company's voice and message across all content.
• Lead and provide directions to creative team for visual assets such as graphics, videos,and infographics.
QUALIFICATIONS
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in Ecommerce and Live Selling is a plus
• Must have affiliate marketing experience
• Minimum of 5 years of experience in digital marketing, influencer marketing or e-commerce
• Must be creative with proven track record of managing successful digital marketing and e-commerce
• Excellent verbal and written communication skills.
• Strong project management skills and ability to handle multiple tasks simultaneously
• Experience with Start Up Companies an advantage
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