Ecommerce Marketing Manager

6 days ago


Pasig, National Capital Region, Philippines Link Business Process Inc. Full time
Influencer / Affiliate Marketing :

• Recruit and manage affiliates & influencers to grow brand partnerships.

• Lead the execution of influencer campaigns and the development of clear, and actionable campaign briefs for the team and influencers, aligned with brand goals.

• Identify influencers across TikTok Shop, Live and Instagram YouTube, Oversee TikTok Shop creator/affiliate campaigns.

• Monitor performance, compliance, and campaign results.

• Analyze campaign performance metrics and create insightful reports for the team.

• Coordinate with Brand Team to align on priority (products and key messages for influencer collaborations and for Tiktok, Shopee and Lazada affiliate program

• Build and maintain long-term partnerships with top-tier influencers, talent agencies, and media partners.

• Manage logistics and payment of influences and content creators

Brand Strategy, Positioning and Campaign Management

• Brand Planning: Develop and implement the brand strategy for Brands

• Market Analysis & Research: Conduct market research and consumer insights to understand trends competitor dynamics, and target market, adjusting the brand strategy accordingly.

• Promotions: Creating promos which will generate revenue to Ecomm Platforms (double-double, payday, thematic )

Content Creation and Management

• Generate innovative ideas for content to drive engagement.

• Ensure brand consistency and alignment with the company's voice and message across all content.

• Lead and provide directions to creative team for visual assets such as graphics, videos,and infographics.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Experience in Ecommerce and Live Selling is a plus

• Must have affiliate marketing experience

• Minimum of 5 years of experience in digital marketing, influencer marketing or e-commerce

• Must be creative with proven track record of managing successful digital marketing and e-commerce

• Excellent verbal and written communication skills.

• Strong project management skills and ability to handle multiple tasks simultaneously

• Experience with Start Up Companies an advantage

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