Marketing Specialist
7 days ago
The ideal candidate will have at least 3 years of solid marketing experience, with expertise in trade marketing, events management, and lead nurturing. This role involves driving brand visibility, coordinating events, and managing leads effectively.
Responsibilities:
Trade Marketing:
Develop and execute trade marketing strategies to promote our products/services/solutions within specific industry segments.
Collaborate with sales teams to align trade marketing efforts with business goals.
Monitor industry trends and competitor activities.
Events Marketing:
Plan, coordinate, and execute marketing events, including trade shows, conferences, and product launches.
Collaborate with external vendors and internal teams to ensure successful event execution.
Measure event performance and adjust strategies as needed.
Lead Management:
Nurture leads generated through marketing campaigns.
Work closely with sales teams to qualify and convert leads.
Utilize CRM systems to track lead progress.
Qualifications
Bachelor's degree in Marketing, Business, or related field.
Minimum of 3 years of marketing experience, focusing on trade marketing, events management, and lead nurturing.
Proficiency in marketing tools and software.
Strong project management and communication skills.
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