CRM Process Consultant y4
1 week ago
Key Responsibilities:
CRM Strategy Development: Define and implement CRM strategies to drive customer acquisition, engagement, and loyalty.
Sales & Marketing Program Management: Manage the full lifecycle of sales and marketing programs, from strategy definition to technical delivery, primarily focused on CRM platforms like Salesforce.
Requirement Gathering & Solution Design: Lead workshops, gather requirements, create solution blueprints, and drive the design and deployment process across cross-functional teams.
Data Analysis & Optimization: Continuously monitor trends, analyze data, and optimize CRM strategies to improve sales and marketing performance and ROI.
Process Improvement Initiatives: Identify and implement opportunities for CRM process enhancements and operational efficiencies.
Business Case Development: Develop comprehensive business cases for CRM investments, technology upgrades, and transformation initiatives.
CRM & Martech Support: Collaborate on the development, integration, and support of CRM and Martech platform technologies.
What You Bring:
CRM Expertise: Extensive experience in Salesforce Sales, Service, and Marketing Cloud implementation, with a solid understanding of CRM integration and multi-cloud environments.
Strategic & Technical Knowledge: Knowledge of CRM, Marketing software, Channel integration, Real-Time Decisioning, and personalization strategies.
Client-Facing Experience: Proven experience managing CRM programs for large, complex clients, ensuring alignment with business goals and delivering measurable outcomes.
Independent Work Capability: Ability to drive initiatives with minimal supervision, collaborating seamlessly with both onshore and offshore teams.
Analytical Skills: Strong analytical capabilities with a data-driven mindset, using insights to drive strategic decisions and improve performance metrics.
Consulting Expertise: Background in consulting or client-facing roles, working closely with middle and senior-level stakeholders across organizations.
Digital Channel Integration: A deep understanding of how multiple digital channels work together to create cohesive and personalized marketing experiences.
Communication Skills: Excellent oral and written communication skills, with the ability to effectively convey technical solutions and strategies to business stakeholders.
Organizational Skills: Proven ability to develop efficient processes, improve team performance, and deliver results in fast-paced environments.
Qualifications:
Bachelor's degree or equivalent professional experience.
Salesforce certifications across multiple Salesforce Clouds (Sales, Service, Marketing).
Experience with CRM platforms, integration tools, and Martech technologies.
Strong communication, collaboration, and problem-solving skills.
Proven experience navigating global matrix organizations and delivering results in complex client environments.
Adaptable, resilient, and capable of working in a fast-paced, unstructured, and remote setting.
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