Social Media Manager

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The tasks/responsibilities that the role performs to address requirements in Key Result Areas:

• Drives the social media content strategy for key campaigns and always-on content across the brand's owned channels. Strategy includes (but is not limited to) social media objectives, channel roles, and key social initiatives.
• Create the content plan for GCash's multiple social media channels for assigned campaigns and projects; ensuring that content is aligned with overall social strategy and drives engagement, brand affinity, and positive sentiment for GCash.
• Translates overall marketing communications plan into a social-first plan, which then leads to the creation of social-native executions that are guided and informed by relevant trends and platform innovations.
• Leads post-campaign analyses and reports to determine effectiveness of social campaigns in meeting marketing objectives and contributing to social key metrics.
• Looks after channel audience growth and sustained engagement by developing effective content across platforms; is able to give directions on the execution of content, writing copy for social materials, and scheduling posting across platforms.
• Responsible for coordinating with both internal cross-functional teams and agency partners to deliver on campaign and always-on requirements.
• Ensure proper project management is employed to deliver high quality work that's within strategy, budget, and deadlines.
• Trains and works closely with one-downs (both in the internal team and through third-party partners) to drive overall social media content strategy—from conceptualization to post-campaign reports.
• Administrative tasks related to supplier sourcing and payments.
• Supports the social media head to seek out and create opportunities for thought leadership for GCash in the social media and digital space.

The Knowledge, Skills, and Behaviors indicating how tasks/responsibilities will be performed:

• Digital savviness with a passion for social media & content marketing; knowledge of how platforms work; has experience in online/digital/social media communications; has experience in content creation and strategy.
• Being detail-oriented and an able project manager.
• Drive, competence, and willingness to learn and contribute to the marketing communications team's overall goals and objectives.
• Ability to work in a fast-paced environment and manage simultaneous projects.
• Agile and able to adapt quickly; can operate in a high-growth business where change is constant, and flexibility is key to ensuring success.
• Ability to work with people at all levels within the company and with third-party suppliers.

The specific outputs/tangible results produced by the role; resources responsible for:

• Overall social media content strategy for specific campaigns and always-on content.
• Channel strategy, ensuring engagement and audience growth.
• Social-first, channel-specific marketing campaigns that contribute to key metrics and performance indicators for social across channels.
• Trendspotting and thought leadership opportunities.
• Training and coaching to one-downs.

(Minimum requirements in terms of experience and background, skills and competencies for sourcing purposes):

• Bachelor's Degree in Digital Marketing, Communications, Advertising, Media, or a relevant field.
• At least 5 years of proven work experience as a Social Media Manager.
• Proficiency in developing social media content and familiarity with monitoring metrics—either on the brand side or in an advertising/digital agency.
• Expertise in content strategy; attuned to what's current, trending, and relevant—and is able to translate these to our brand's content.
• Keen eye for beauty and design; proficient in copywriting.
• Outstanding oral and written communication skills.
• Excellent time and project management skills. Able to identify priorities and work in a fast-paced, ever-evolving environment.
• Team player while also being able to work independently.
• Willing to work in a hybrid setup.

Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values its people with a highly competitive and flexible compensation and benefits package.