Social Media Manager
7 days ago
KEY RESPONSIBILITIES:
Social Media Strategy & Execution:
- Develop and implement digital marketing strategies to promote our products, services, and brand presence across social media platforms.
- Manage and execute daily posting and scheduling on Instagram, YouTube, TikTok, Facebook, and LinkedIn.
- Ensure content is optimized for engagement and follows the brand’s messaging and tone.
- Use social media analytics tools to track performance, identify trends, and make data-driven decisions to improve strategy.
- Identify target audiences, analyze market trends, and choose the most effective digital channels and tactics to reach our potential customers.
- Develop and execute strategies to drive follower growth and increase engagement across social media platforms, leveraging analytics, trends, and targeted campaigns to foster community interaction and brand loyalty.
- Manage and optimize Google Business Profile and WhatsApp channels, ensuring timely responses, accurate business information, and seamless customer interactions to enhance visibility, improve customer engagement, and drive local business growth.
- Write compelling captions, visual text, and blogs that align with the brand’s voice and resonate with the target audience.
- Create engaging social media posts, stories, and videos to maintain consistent content across all platforms.
- Collaborate with the graphics team to develop visually engaging assets for social media, including Instagram posts, videos, and ads.
- Respond to comments and messages, fostering engagement and building community around the brand.
- Design visually compelling graphics for social media platforms, ensuring consistency with brand guidelines and optimizing content for engagement across various formats (e.g., Instagram posts, Facebook banners, Tiktok videos).
- Create and manage a content calendar to ensure timely and consistent posting across all social media channels.
- Utilize social media management tools to schedule posts, track content performance, and analyze engagement metrics.
- Build and maintain a positive online community by engaging with followers, responding to inquiries, and fostering conversations around the brand.
- Monitor social media channels and provide regular updates to the team on performance, insights, and areas for improvement.
- Take direction from the business owners and prioritize tasks based on urgency and business goals.
- Meet deadlines and manage time effectively to ensure the timely delivery of content and campaigns.
- Proven experience in social media management across Instagram, YouTube, TikTok, Facebook, and LinkedIn.
- Strong copywriting skills with the ability to craft engaging captions, blogs, and email campaigns.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Ability to analyze social media performance and adapt strategies to improve engagement and reach.
- Excellent communication skills with the ability to engage and build a community online.
- Creative thinker with a passion for social media marketing.
- Detail-oriented and proactive, with excellent time management skills.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Adaptable, eager to learn, and stay up-to-date with the latest social media trends.
About Coe & Coe:
We are a dynamic and expanding hospitality business based in Melbourne. We enjoy building personable relationships with our customers & have fun while we work. We pride ourselves on providing great customer service while building a fun, energetic & open team environment.
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