Graphic Designer/Social Media Manager
6 days ago
KEY RESPONSIBILITIES:
Graphic Design & Merchandising:
- Design and create custom-branded merchandise, including tees, totes, logos, stickers, and menu designs.
- Develop visually appealing marketing materials for both in-store and online use, such as posters, banners, and promotional graphics.
- Collaborate with the social media and marketing teams to ensure consistent branding across all platforms.
- Edit photos and videos to meet brand standards and maintain visual identity.
- Produce creative assets for online campaigns, email marketing, and other promotional activities.
- Create engaging visual content for Instagram, Facebook, TikTok, YouTube, and other marketing channels.
- Ensure consistency in visual branding across both digital and physical assets.
- Stay updated with the latest design trends and tools to bring fresh, innovative ideas to the brand.
- Develop and implement digital marketing strategies to boost brand presence across social media platforms.
- Manage daily posting and scheduling on platforms including Instagram, YouTube, TikTok, Facebook, and LinkedIn.
- Optimize content for engagement, aligning with the brand’s tone and messaging.
- Utilize analytics tools to track performance, identify trends, and refine strategies for improved engagement.
- Grow followers and enhance engagement through targeted campaigns and data-driven strategies.
- Manage and optimize Google Business Profile and WhatsApp channels, ensuring seamless customer interactions and business visibility.
Content Creation & Management:
- Write compelling captions, visual text, and blogs that reflect the brand’s voice and connect with the target audience.
- Create engaging posts, stories, and videos to maintain a consistent presence across all platforms.
- Collaborate with the graphics team to develop social media assets, such as Instagram posts, videos, and ads.
- Foster community engagement by responding to comments, messages, and building conversations around the brand.
Content Planning & Scheduling:
- Manage a content calendar to ensure timely and consistent posting across all social media platforms.
- Utilize social media management tools to schedule posts, track performance, and analyze engagement metrics.
Community Engagement:
- Build and nurture a positive online community by interacting with followers, responding to inquiries, and fostering meaningful conversations.
- Regularly update the team on performance insights and areas for improvement across social media channels.
Task Management & Prioritization:
- Follow direction from the business owners and prioritize design and social media tasks based on urgency and business needs.
- Manage time effectively, meeting deadlines and ensuring the timely delivery of content and campaigns.
Skills & Qualifications:
- Proven experience in graphic design and social media management with a strong portfolio.
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or other design software.
- Strong photo and video editing skills.
- Experience in creating merchandise designs and promotional materials.
- Strong copywriting skills and ability to create engaging social media captions and blogs.
- Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Ability to analyze social media performance and adjust strategies for maximum engagement.
- Excellent communication skills, both written and verbal.
Desired Traits:
- Highly creative with a keen eye for design and detail.
- Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously.
- Proactive, adaptable, and results-driven, with a passion for social media and design.
- Eager to stay up-to-date with the latest social media trends and design innovations.
If you're a creative powerhouse with a passion for both graphic design and social media marketing, we’d love to have you join our growing team
About Coe & Coe:
We are a dynamic and expanding hospitality business based in Melbourne. We enjoy building personable relationships with our customers & have fun while we work. We pride ourselves on providing great customer service while building a fun, energetic & open team environment.
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