Brand Manager

3 weeks ago

Makati, Philippines Monroe Consulting Phils., Inc. Full time ₱40,000 - ₱60,000
Executive Search Firm Monroe Consulting Group is recruiting for a Brand Manager on behalf of a fast-moving consumer goods company. The role will report to the Head of Mkgt and will be responsible for handling overall brand marketing planning & execution to achieve brand awareness, volume growth, and profit. The role requires onsite work setup at Makati City.

Key Responsibilities:
  • Responsible for supporting the delivery of brand growth by implementing brand strategies and initiatives both online & offline
  • Business planning which includes the development of marketing programs aligned with the overall business directions
  • Carries out consumer immersion and other relevant consumer insights exercises.
  • Responsible for monitoring business performance and generating actions to improve brand preference and power
  • End-to-end project management of assigned brand/ product projects from identifying opportunities, to the brief, to campaign planning and execution to post evaluation; ensuring timely roll-out
  • Collaborates with Marketing Services and Trade Market on new launches and market opportunities
  • Prepares marketing forecast based on the Marketing Calendar
  • Works with suppliers and creative agencies for the briefs and execution details together with internal cross-functional teams
  • Other miscellaneous related tasks as assigned

Qualifications:
  • Bachelor’s degree holder in Sales, Marketing, Business course
  • At least three (3) years of marketing experience in brand/product marketing from FMCG/ food brands
  • Must be knowledgeable/experienced in digital marketing
  • Exposure to new product development and launches is a plus
  • Excellent project management skills: ability to effectively manage multiple projects.
  • Creative and results-oriented
  • Good written and verbal communication skills
  • Strong business mindset and analytical power
  • Proven ability to demonstrate data-driven decision-making and forecasting experience

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