SEO/PPC Specialist
4 weeks ago
What makes a successful candidate?
- Strong understanding of Google & LinkedIn Ads platform, keyword research tools, and analytics.
- Ability to analyze data and derive actionable insights.
- Excellent communication and presentation skills.
- Superior level of written English
- Familiarity with cybersecurity and compliance industry is a plus.
- Minimum of 2 years of experience in managing Paid Ads campaigns.
- Proven track record of creating effective ad campaigns that meet or exceed KPIs.
- Bachelor's degree in Marketing, Business, or a related field
- Google Ads certification is preferred
- Experience with other digital marketing platforms and tools is also preferred
- Prior experience in the cybersecurity or compliance industry a big plus
What are your responsibilities?
Strategy
- Craft and execute SEO & PPC strategies that align with the company's business goals.
- Analyze performance data to refine campaigns and maximize ROI.
- Manage and optimize PPC campaigns across Google Ads, LinkedIn Ads, and other platforms.
- Monitor SEO progress and adjust tactics to improve search rankings.
- Conduct website audits to identify technical barriers to SEO performance.
- Implement on-page optimization strategies including meta-tags, headers, and content optimization.
- Collaborate on content strategy to enhance organic search visibility and PPC conversion.
- Collaborate cross-functionally to ensure Paid Campaign messaging aligns with Organic Content messaging.
- Oversee digital campaigns, including keyword research, ad creation, and bid management.
- Utilize analytics to drive decision-making and report on campaign performance.
- Develop and test landing pages to improve user experience and conversion rates.
- Collaborate with designers, copywriters, and developers to implement best practices for conversion rate optimization.
- Stay abreast of the latest trends in SEO and PPC, applying insights to current strategies.
- Monitor competitor strategies to identify growth opportunities.
- Work closely with marketing and sales teams to ensure a cohesive strategy and seamless client journey.
- Provide input on ad copy and content to align with overall marketing objectives.
- Deliver regular reports on SEO & PPC performance, offering insights and recommendations for continuous improvement.
- Analyze data to understand customer behavior and refine targeting strategies
Unlock your potentials with us Join our team and click on apply or send your resume to careers@trustnetinc.com
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