assistant product manager

It is the spirit of Bayanihan that drives us to continue our legacy of excellence and commitment to care. As an organization, we achieve our successes through good, honest, and persevering hard work - TOGETHER. It is in this way in which our company was built; we progressed as the country's leading Pharmaceutical company, not by sheer luck, but by pure perseverance, integrity, and brotherhood. Grow with us, and be a part of the Bayanihan spirit.

Role Overview
BRAND VISION AND ARCHITECTURE DEVELOPMENT

• Develops brand vision in relation to the segment
• Supports the brand vision with growth strategies and forecast
• Creates brand architecture and identifies line extensions and new solutions with minimal supervision to strengthen brand equity and ensure sustainable business growth

PRODUCT LIFE CYCLE MANAGEMENT

• Drives the commercialization of new product/solutions (includes line extensions and packaging improvements)
• Reviews brand's value proposition vis-a-vis customer's usage and satisfaction and recommends adjustment on communication to sustain business growth and market share

MARKETING STRATEGY DEVELOPMENT AND OPERATIONALIZATION

• Operationalizes brand strategic priorities from ideation to execution of programs related to the go-to-market route identified:
• DTC: ATL, digital, BTL activations (schools, barangays), trade promotions (promo packs, price off, merchandising, salesclerk incentive program)
• Ethical: Understands territorial MD coverage and brand Rx value to drive Rx-generating, brand-building, relationship-building, and patient programs
• Leads periodic brand reviews with stakeholders, discussing industry trends, competition, and brand implications
• DTC: Reviews media, BTL activations with partner agencies, and trade with S&C
• Ethical: Reviews MD programs with Field Ops
• Develops brand marketing plan and briefs, recommends touchpoints aligned to the brand strategy independently or with minimal supervision
• DTC: Consumer Marketing plan, Brand DNA, Consumer creative engagement brief
• Ethical: MD Marketing plan, KOL module development brief, CME brief

OVERALL STEWARDSHIP OF BRAND P&L

• Organizes Rx and OTC data for Pre-Demand and Demand Reviews; identifies key issues, opportunities, and action plans based on program evaluations
• Recommends opportunities for cost efficiencies and effectiveness to improve brand profitability
• Determines optimal investment mix between ethical and DTC programs to meet growth and sales targets
• Prepares contingency plans and safeguards based on risk analysis related to sales forecasts, budgets, and profitability

CUSTOMER MANAGEMENT AND ENGAGEMENT

• Contributes to questionnaires and requirements for studies: DTC (Immersion, home visits, IDI, FGDs), Ethical (MD interviews, surveys, RTDs, clinic visits, PSR work, KOL and society meetings, MD programs)
• Addresses the needs of internal and external customers
• Creates customer profiles and pen portraits for brand programs: DTC (Pen portrait, insight themes), Ethical (MD profile)
• Manages relationships with internal (CSPM, Media, Finance, Medical Affairs, Field Operations, Medical Alliance Group) and external customers (BHA, Media, Digital, agencies, MDs)
• Develops and maintains relationships with MD KOLs, creating engagement plans to strengthen ties

NEW PRODUCT DEVELOPMENT

• Handles new product development as per LRP plans
• Collaborates with internal and external partners from sourcing to launch

Required Qualifications

• Graduate of Business Administration, Marketing, Accounting, Finance, Economics, or related fields
• At least 3-6 years of relevant experience
• Experience in Product Management, Digital Marketing, and Sales or related fields
• Proficient in MS Office, fluent in English (written and spoken), knowledgeable in digital marketing solutions, adaptable and flexible

We are committed to providing our employees with the best possible experience. As a LEARNING ORGANIZATION, we support your development and career growth. As DESIGNERS AND DRIVERS OF INNOVATION, we offer opportunities to transform processes and foster business growth. As a NURTURING FAMILY, we promote wellness and personal development. As BELIEVERS OF OUR PURPOSE, we dedicate ourselves to meaningful work that fulfills and delights our team members.

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