SEO Specialist
2 weeks ago
On-site - Manila 3-5 Yrs Exp Master Full-time
Job DescriptionDescriptionAbout The Team
The SEO Specialist will help build Shopee's online presence across all markets. He/she is a hands-on individual with proven experience in organic search and knowledgeable in the best practices for content strategy, link building, technical analysis, and performance analysis.
- Work closely with the regional SEO team and other cross-functional teams to provide/execute SEO best practices.
- Perform ongoing keyword discovery, expansion and optimization.
- Conduct competitive site analysis.
- Monitor SEO performance with key metrics.
- Develop and implement link-building strategies.
- Work with editorial and marketing teams to drive SEO traffic in content creation through other digital marketing channels like blogs.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Other SEO tasks and duties as assigned.
- Good understanding of technical SEO and content marketing best practices.
- Experience in using SEO and website analytics tools like Google Search Console and Bing webmaster tool, Screaming Frog, ahrefs.com, and Google Analytics.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong project management skills.
- Sharp attention to details.
- Ability to work independently and collaborate with cross-functional teams.
- Good written and verbal communication skills in English.
- Knowledge in Spanish language is a plus.
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