Social Media Marketing

Job Description:

Marketing coordination and campaigns

• Coordinating content calendars across email, social, and web, and keeping campaigns on schedule
• Gathering material, assets, and approvals from trainers, the marketing team, and the founders
• Supporting demos, launches, and events with promotion and preparation
• Keeping a clear view of what is going out, when, and on which channel

Social media marketing

• Planning, creating, and publishing content across the companys social channels on a consistent schedule
• Managing the day to day presence on each platform: posting, stories, and replying to comments and DMs promptly
• Growing the audience and engagement, with a focus on turning followers into demo sign ups and booked sessions
• Promoting free demos, the Childrens Practice Club, new programs, and events with timely, targeted posts
• Staying on top of trends, formats, and platform changes, and testing new ideas that fit the brands voice
• Engaging with parents, educators, and partner communities online to build trust and word of mouth
• Making sure every post that features a child has parent consent before it goes live
• Logging every post in the content tracker and applying reviewer feedback so each post is stronger than the last
• Reviewing monthly results (reach, engagement, inquiries) and sharing what worked and what to try next

Writing and content

• Writing, drafting, editing, and proofreading newsletters, email campaigns, social media captions, announcements, and other marketing content
• Adapting one piece of material into several formats so good content gets used more than once
• Keeping everything consistent in voice, accurate in detail, and free of errors before it goes out
• Writing the practical content families actually need: program explanations, scheduling notes, and answers to the questions that come up most

Inquiries, follow up, and conversion

• Answering email and social media inquiries promptly, with a clear focus on converting interest into booked sessions
• Following up with leads who attended a demo, requested information, or went quiet
• Guiding families through the practical questions: age fit, scheduling, packet options, pricing, and next steps
• Ongoing client follow up and engagement, including support for rebooking and repeat sign ups
• Keeping a clear record of every inquiry, follow up, and outcome so nothing is lost between conversations
• Escalating anything that needs a trainer, the Chief of Staff, or a founder rather than guessing at an answer

Video and creative production

• Editing highlight videos, testimonials, educational content, reels, and long form videos
• Repurposing existing footage into new formats for different channels
• Creating graphics and thumbnails
• Maintaining visual consistency across everything the company publishes
• Organizing and maintaining the video library so footage can be found and reused
• Preparing finished content and assets for the marketing team

Research and general operations support

• Researching prospects, partners, platforms, tools, and competitors as needed
• Documenting processes as you build them so the next person can follow them
• General operations support wherever the work is

At MySigrid, we invest in the people who power our growth.

We believe that when our team thrives, everything else follows — so weve built an environment where your career and your life outside of work are equally valued.

What we offer:

• A collaborative and supportive work environment that values creativity and initiative.
• A fast-paced, high-energy atmosphere where your expertise will directly contribute to business growth.
• Competitive salary package.
• Paid Time-Offs.
• HMO Package for the employee and two legal dependents.
• Reimbursable internet charges.
• Comprehensive training and continuous learning advantages.
• Opportunity to contribute to new technology and help develop a high-end system that assists humans by optimizing their work processes.
• High importance to work-life balance with the opportunity to work from home part of the week.
• Opportunity to venture into other areas of the business as you continue to contribute to the companys growth.
• Be part of a dynamic team of specialists who openly and willingly share their knowledge with their colleagues.
• Work in a corporate culture that encourages collaboration, emphasizing our core values: Integrity, Passion, Teamwork & Respect, Pro-activeness, Accountability, and Determination.

Co-Working days

MySigr