Social Media Marketing Specialist
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JOB RESPONSIBILITIES:
Build and execute social media marketing strategies.
Conduct competitor research and identify target audiences.
Manage company presence across major social media platforms.
Develop campaigns designed to increase reach, engagement, and conversions.
Create and publish engaging social media content.
Optimize social media pages and profiles for better visibility.
Develop editorial calendars and content schedules.
Monitor online communities and moderate user-generated content.
Track and analyze social media KPIs, trends, and audience insights.
Use analytics to identify successful content and areas for improvement.
Stay updated on social media trends, algorithms, and best practices.
Coordinate with sales, customer relations, and marketing teams.
Support brand reputation and online community management.
QUALIFICATIONS:
Proven experience in social media marketing or digital marketing.
Strong understanding of major social media platforms.
Knowledge of social media analytics and reporting tools.
Excellent writing, editing, presentation, and communication skills.
Knowledge of graphic design, SEO, and online marketing.
Strong analytical, organizational, and multitasking abilities.
Detail-oriented and customer-focused.
Positive attitude and strong teamwork skills.
Fluent in English.