Senior Qualitative Research Director

2 days ago


Manila, National Capital Region, Philippines INSIGHTASIA RESEARCH GROUP (PHILS.), INC. Full time

Position: Senior Qualitative Research Director / Head of Qual Dept

Location: Philippines

Role & Scope:

  • Full P&L responsibility and head of the Qualitative Dept.
  • Managing the Dept's revenues, growth, and profitability.
  • This is a senior role, part of the Country Mgmt. Team.

Key Responsibilities:

  • Leading the Qual team in Biz Dev and Project deliveries to achieve KPIs
  • Team Leadership through hands-on management of projects.
  • Annual Budgeting, KPI setting, and Budget mgmt.
  • Leading the entire Research process from pitching to analysis to client presentations
  • Ensure consistent high quality and timely delivery of projects
  • Product development + Business process improvements.
  • Team Management to achieve growth targets

Skills & Experience:

  • Passion for and expertise in Qualitative Research
  • 10+ years of Qual research experience with min 5 years managing a team
  • Strong moderation skills across diverse methodologies (IDIs, FGDs, ethnographies, etc.)
  • Proven ability to uncover deep consumer insights and translate them into strategic recommendations
  • Experience in P&L and budget management
  • Strong background in business development and client servicing
  • Excellent storytelling, presentation, and interpersonal communication skills
  • Currently working in a market research agency, not as an end client
  • Have a strong own client base
  • Fluency (verbal and written) in English is essential
  • University degree in Social Sciences, Psychology, Anthropology, or related field + Master's in Marketing / MBA
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