Trade Category Manager
Save this job and keep your search organized
Create a free account to save jobs, create alerts and return to this listing from your dashboard.
By continuing, you agree to our Terms & Privacy Policy.
Select how often (in days) to receive an alert:
In charge of sales strategy development for a set of brands within a related category or categories. The Manager sets the strategic direction that a category/brand will take and plans for category activities for execution by the Customer and Distributor Teams.
Key Responsibilities:
- Establishes category and channel strategies that will take advantage of identified opportunities pursuant to the attainment of Brand and Sales deliverables.
- Leads in the translation and integration of the category and brand equities and strategies with sales operations.
- Leads CATMAN development and execution in the assigned category
- Leads in the development of promo and merchandising plans for the category.
- Translates marketing plans for new product introductions into sales objectives and targets to achieve targets for sell-in, volume, distribution, promotion, and merchandising of new SKUs.
- Leads sales forecasting by category, by brand, by SKU
- Develops sales materials in line with channel and category strategies
- Develops guideline for detailed visual “Picture of Success” for the channel, focusing on the following: points of engagement/purchase, merchandising, availability requirements, share of visible inventory requirement, and assets requirements.
- Tracks by outlet/by channel/by area execution to ensure compliance with agreed picture of success, standards and targets.
- Achievement of Key Result Areas for assigned categories:
Revenue; Trade spending vs budgets vs revenues; Gross to net rates; Market shares; Distribution; Forecast accuracy; Over-all inventory health of key channels; NPI speed of introduction
- Brand Sales Strategy
- Quarterly Category Plans & Calendar (Activity Briefs, Calendars, Targets)
- RPS Guidelines ( TPC, Planogram, Shelving, Display, Promotions (all categories and channels)
- Canvass Drives (Key Drives for the Month)
- Bottom Up Forecast
- Weekly Category Sales Update vs Plans
- Sales & Marketing Activity Calendar
Qualifications:
- Graduate of Marketing or Business-related courses
- At least 2 yrs of work experience in a Trade Marketing managerial role in FMCG, Preferably with Sales Background
- With experience in strategic planning, and driving of successful trade marketing initiatives, exposure in marketing and sales
Job Segment:
Marketing Manager, Category Manager, Sales Operations, Strategic Planning, Marketing, Retail, Sales, Strategy
-
Trade Category Lead: Strategy, Forecast
2 days ago
Pasig, Metro Manila, Philippines San Miguel Corporation Full-timeSan Miguel Corporation in the Philippines invites an experienced Marketing Manager to lead category and channel strategies across multiple brands. You will drive trade marketing initiatives, translate plans into sales objectives, and coordinate with Customer and Distributor Teams to deliver growth.The ideal candidate has a marketing or business degree and at...
-
Group Category Manager
2 days ago
Pasig, Metro Manila, Philippines Century Pacific Food, Inc. Full-time ₱1 - ₱2 ContractAs the primary contact for their assigned category, the Category Manager is accountable for the overall category commercial plan. The Category Manager owns the cross-functional alignment and marketing plan, delivering against the budgets and resources to achieve the sales plan, in conjunction with the Sales, Category, Finance, Demand Planning and Logistics...
-
Trade Marketing Manager
1 day ago
pasig, metro manila, Philippines Addiction Foods LLC Full-timeAbout the Job Job Title: Trade Marketing Manager - Consumer Goods Reports To: Marketing Director Location: Remote Job Summary: We are seeking a dynamic and results-oriented Trade Marketing Manager with expertise in international markets, event management, and strategic partnerships. This role will drive global trade marketing initiatives, create...
-
Pasig, Metro Manila, Philippines AboitizPower Full-timeCategory Management and Strategic Sourcing Manager Location: Pasig City, Metro Manila Job Level: Managerial Business Unit: AboitizPower Transition Business Group Power your future with AboitizPower. As Category Management and Strategic Sourcing Manager, you will develop supply chain/sourcing strategies and long-term supply planning (horizon of beyond 5...
-
International Trade Manager
4 days ago
Pasig, Metro Manila, Philippines LED Management Training Services Inc. Full-time ₱334,800 - ₱502,200 ContractOn-site - Pasig 3-5 Yrs Exp Bachelor Full-time Job Description Key Responsibilities: Develop and execute retail sales strategies for water purifier products Manage relationships with retail partners, dealers, and distributors Ensure product availability and proper stock levels in stores Monitor sell-out performance and retail sales trends Achieve monthly...
-
Strategic Category Manager: Growth, Forecast
2 days ago
Pasig, Metro Manila, Philippines Century Pacific Food, Inc. Full-time ₱1 - ₱2 ContractCentury Pacific Food, Inc. seeks a Category Manager to lead the overall category commercial plan and ensure cross-functional alignment with Sales, Category, Finance, Demand Planning, and Logistics teams. The role delivers on budgets, resources, and the sales plan.The position involves owning governance for the category, defining strategy and budgets,...
-
TRADE MARKETING MANAGER
5 days ago
Pasig, Metro Manila, Philippines UCC Coffee PH Full-time ₱1 - ₱2 ContractJob SummaryThe Trade and Marketing Manager is responsible for planning, developing, and implementing trade and marketing strategies to increase sales, strengthen brand presence, and support business growth. The role works closely with Sales, Retail, and Operations teams to ensure the effective execution of promotions, product launches, merchandising...
-
Business Development Manager for Chemical Trading
23 hours ago
Pasig, Metro Manila, Philippines UNILOX INDUSTRIAL CORPORATION Full-time ₱1 - ₱2 ContractAbout the roleThe Business Development Manager – Chemical Trading is responsible for driving business growth by identifying new markets, developing strategic customer relationships, expanding the company's chemical trading portfolio, and generating profitable sales opportunities. The position will lead business development initiatives for chemical...
-
Senior Trade and Retail Marketing Manager
23 hours ago
Pasig, Metro Manila, Philippines Jollibee Group Full-time ₱1 - ₱2 ContractThe Senior Trade and Retail Marketing Manager will lead the team in strategically developing and seamlessly executing Marketing Strategies at a Trade Level to bring to life the Brand Store, to influence consumer behavior at the point of purchase, and to achieve long-term brand love for Red Ribbon vs competition.TRADE MARKETINGTrade Area Marketing: Develops...
-
Senior Trade and Retail Marketing Manager
7 hours ago
Pasig, Metro Manila, Philippines Jollibee Group of Companies Full-timeTitle: Senior Trade and Retail Marketing Manager The Senior Trade and Retail Marketing Manager will lead the team in strategically developing and seamlessly executing Marketing Strategies at a Trade Level to bring to life the Brand Store, to influence consumer behavior at the point of purchase, and to achieve long-term brand love for Red Ribbon vs...