Digital Marketing Manager

4 weeks ago

Makati City, National Capital Region, Philippines AXA Full time

Fully owns the marketing & sales funnel specifically for the online to offline model (online leads generation to offline sales conversion) with the objective to grow online leads.

KEY ACCOUNTABILITIES:

  1. Manage the full spectrum of Digital Marketing program execution from strategy definition to delivery, working with external and internal partners.
  2. Provide direction on content creation for owned campaigns, craft communication briefs with clear marketing objectives and KPIs.
  3. Manage lead generation campaigns; analyze the results and effectiveness of campaigns with the help of external agencies to deliver actionable insights and recommendations to improve performance.
  4. Oversee and monitor the online to offline digital funnel.
  5. Define and manage marketing budgets, with a clear view on allocation requirements across media, channel mix, platform needs, etc.
  6. Drive and manage digital projects and initiatives to achieve customer acquisition objectives for online sales and leads.
  7. Monitor reports, web analytics dashboards, budgets, campaign performance, ROI, and other channel metrics.
  8. Manage cross-functional teams to ensure channel efficiency and optimization.
  9. Coordinate with digital agencies, internal stakeholders, and suppliers to execute and manage campaigns successfully.
  10. Collaborate with internal teams to develop digital assets supporting campaigns.
  11. Identify trends and insights, and optimize spend and performance based on these insights.

KEY STAKEHOLDERS:

  • eCommerce, Partners
  • Retail Proposition, Product Management, Retail Distribution, HR/Other Business Requestors

EXPERIENCE AND QUALIFICATIONS:

  • Bachelor's Degree in Marketing or related fields
  • 3-5 years of dedicated experience in digital marketing
  • Experience in designing and managing marketing campaigns, particularly within the industry or in e-commerce, CPG, Telecom. Demonstrable experience in SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Hands-on experience with digital media touchpoints: video, social media, SEM/PPC, SEO, display, email, etc.
  • Proficiency with digital marketing tools and platforms such as Google Analytics, Google Tag Manager, etc.
  • Expertise in digital marketing concepts, especially performance marketing: customer acquisition, app engagement, affiliate marketing, database marketing, cross-channel campaign management, analytics, and attribution models.
  • Strong project management skills.
  • Innovative, adaptable, and eager to learn.
  • Experience in the insurance and financial industries is a plus.
About the company

AXA SA is a French multinational insurance firm.

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