Marketing and Social Media Specialist
2 weeks ago
Lead and Manage Social Media Accounts: Oversee and strategize content for platforms such as Facebook, LinkedIn, Instagram, Twitter, and TikTok to enhance brand visibility, engage audiences, and promote the mission of helping Filipino nurses achieve their American dream.
Content Creation & Campaign Leadership: Develop and execute creative, high-impact content and campaigns that inspire, inform, and generate leads from social media channels and job boards, aligning with the company's goals.
Lead Nurturing & Engagement: Proactively engage and nurture existing leads through the M&R Leads Lifecycle Dashboard, ensuring continuous interaction and strong relationship-building.
Marketing & Recruitment Event Support: Strategically support and participate in marketing and recruitment events, helping to position the company as a leading provider for Filipino nurses aspiring to work in the U.S.
Community Building in Nursing Groups: Identify, join, and actively engage with nursing-related social media groups and forums, cultivating a network of potential candidates and advocates.
Social Listening & Issue Resolution: Monitor chat groups, blogs, and forums, addressing concerns or inquiries by forwarding them to advisors, ensuring prompt and professional responses.
Market Intelligence & Competitor Analysis: Gather and analyze market insights from competitors, partners, and other multimedia platforms to identify trends, opportunities, and best practices for marketing strategies.
Competitor Monitoring: Regularly review competitors' social media accounts, identifying innovative practices or strategies to inform your own content and campaigns.
Design & Develop Marketing Collaterals: Create visually compelling marketing collaterals and ads that align with the company's brand and mission.
Job Board Management: Post and manage job ads across online job boards, ensuring consistency and accuracy in messaging.
Content Writing & Storytelling: Write and edit engaging content for marketing collaterals, press releases, and other promotional materials to effectively communicate the company's value proposition.
Media Relations Coordination: Coordinate with media outlets for print ads, press releases, and feature articles, ensuring that all communications reinforce the brand's mission and message.
Collaborate on Department Projects: Contribute strategically to departmental campaigns and projects, offering creative ideas and insights to drive successful outcomes.
Brand Ambassador: Serve as a passionate and authentic brand ambassador, promoting the company's mission and vision in every interaction, online and offline.
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