Associate Creative Director

2 weeks ago

Taguig, National Capital Region, Philippines Propel Manila Full time

Direct message the job poster from Propel Manila

Talent Acquisition at Propel Manila and Elesi Studios

An ideas-first thinker who either has mad word-wrangling skills or a kickass art/design craftsmanship. Knows digital and technology like the back of their hand. Has a good grasp of language. Can spot diamonds in the rough. Can present and defend the work well. Can spot the right problem and find the right solution for it. Passionate and persistent, but know when to stop. Won't accept crappy work -- inspires excellence, won't go for good if it can be great. Has the ability to maintain good relations with the team and with other agency partners. Can wear both the creative and business hats. With big ambition, but little ego.

The Associate Creative Director is the second of a team of creators, dreamers, and storytellers. The ACD's main role is to co-lead the team in creating ideas that matter. As a leader, he/she is the team's operator, motivator, mentor, and thought-builder, in order to bring out the best creative idea, craft the idea to its best form, sell the creative work to the client, and produce the idea following the creative intent and vision. As the next senior leaders of Propel Manila, the ACD must cascade and support the Creative Chief's creative mandate, business mandate and culture mandate, as an integral supporter, promulgator, and advocate of company culture, ideals, and code of conduct. In the event that ACD has no CD/ECD, he/she is expected to lead the team with the Creative Chief.

The Assoc. Creative Director's strengths are on these fundamental aspects:

  • Creative Direction
  • Craftsmanship
  • Presentation and Selling
  • Production Know-How
  • Business Development
  • People & Stakeholder Management
  • Culture Champion

CREATIVE DIRECTOR KEY RESPONSIBILITIES

  • Co-Lead Creative Development – Co-Responsible in leading the creative process from understanding the brief to insighting to ideation to crafting and execution, to presentation and defense to production.
  • Co-Lead Kickass Craftsmanship – Co-Responsible in directing the team in choosing the best ideas or spot the brilliance in raw ideas, given the brief as well as co-lead in bringing the idea to the right copywriting, the right art direction, so the idea will come out in its best state.
  • Co-Lead the Sell of Ideas – Co-Responsible in leading the sell of the idea to client and the creative defense too, manage builds, work-around, and recommendations for the best interest of the agency.
  • Co-Lead Production – Co-Responsible for the production of content, whether it's a social post or a radio or a video material and ensures that the creative intent and vision is produced.
  • In Co-Authoring Campaign Strategies – Together with the Strategic Planner & Accounts Team, be able to co-lead in the development of strategic communications plan for clients via a deep understanding of client's business and consumer digital challenges & opportunities, thus providing targeted and actionable insights & solutions between clients and Agency.
  • In Managing Projects – Co-Responsible in operationalizing the strategic and tactical plans of the Creative Unit and managing the resources – people and others – available in the operations' successful delivery;

Business Development

  • In Driving Organic Growth – Co-lead with Business Unit Heads in the development of existing accounts and find opportunities where we can grow the business.
  • In Contributing To New Business – Co-lead the pitches with Business Unit Heads and contribute to the agency targets.
  • In Leveraging on Agency Verticals – Leverage on varied Agency verticals (ie. Propel Studios, Propel Media, Propel Data, etc.) in proposing work to clients and to elevate clients/brand's understanding of the digital ecosystem.

People & Stakeholder Management

  • In People Management – Co-Responsible in representing Propel Manila's management in making sure talents understand the agency's strategic objectives, in executing business strategies and tactics, policies and regulations, Culture programs, and delivery of financial targets;
  • Together with the Culture & HR department, responsible in representing the Talent's voice during management meetings – including career roadmaps, issues and/or suggestions or opportunities – in accordance to the agency-wide's direction and strategy in developing its people through its Culture & HR programs.
  • Rally the team with inspiration and be the voice of enthusiasm or optimism or inspiration or reason or motivation or cheer when the team needs it.
  • In Stakeholder (Internal and External) Relationship – Support the Accounts team in ensuring and building healthy relationships with clients and industry partners; also encouraged to keep good relations with industry leaders and industry partners and contribute in growing the roster of Agency stakeholders / partners in aiding to execute our projects.

Culture Champion:

  • In Promoting Culture – Co-Responsible in making the team and colleagues embrace and live by the culture of the agency -- what we believe in, what we stand for, and how we do things.
  • In Leading By Example – Be the ambassador of the agency culture by living it every day in the agency.

The product of the above is the overall contribution of this department to the business objective of the agency, and its clients. Equally important, is the effect on creating purposive work that matter to the world, and to our talents at Propel Manila.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Advertising, Art/Creative, and Management
  • Industries
  • Advertising Services, Digital Accessibility Services, and Broadcast Media Production and Distribution
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