Marketing Officer

1 week ago


Taguig, National Capital Region, Philippines Maybank Full time

Your Role

The Marketing Officer is responsible for supporting the Marketing Head, developing communication and promotional campaigns that help the company's business objectives. This includes campaigns or programs to generate new banking customers, enhance existing customers' relationships, and create brand awareness and visibility. The Marketing Officer also supports the different business units of the CFS sector in achieving their business targets. As assigned, the Marketing Officer serves as the Unit's Deputy Internal Compliance Officer (DICO) and is responsible for ensuring that the Unit's policies, processes, and standards are compliant with regulatory requirements and issuance.

Your Impact

  • Manage and monitor the budget and expenses related to the implementation of projects or programs assigned to the MO;
  • Core contributor to the conceptualization and implementation of all ATL, BTL, and digital Marketing plans, campaigns, and communication strategies to support the CFS's various Lines of Businesses (LOB) and the overall Maybank brand;
  • Provide key customer insights obtained from both on-ground and online. Expected to perform regular competitor checks across various online and offline communication channels;
  • Ensure regular updates and consistent execution of all brand-related initiatives at the branch level, working closely with and providing support to the Business Operations and Purchasing Departments;
  • Meet all agreed targets, SLAs, Cost Control, and Risk Management (Coordination with internal contacts including IT, Project Managers, Legal, Bank Marketing, Regional Marketing, other Departments/Business Units);
  • Keep up-to-date on all bank's products and services, initiating continuous learning opportunities;
  • Timely submission and accuracy of reports, billings, and invoices;
  • Conduct market research on the latest offers of competitor banks;
  • Development of marketing programs aligned with business goals/direction; Route approval and secure budget for proposed marketing programs and campaigns; Request for data extractions for implementation of marketing initiatives; Evaluate effectiveness of programs/campaigns/promos implemented;
  • Create marketing and advertising collaterals; Development of copy/content for marketing collaterals and communication messages to clients/customers; Execution of marketing communication plan;
  • Act as compliance officer for the unit and represent in all regulatory requirements issued by the bank; Cost control of assigned budget; Secure documentation and approvals, both internal and external (when applicable); Coordinate with suppliers on the production of marketing.

What we are looking for

  • Degree in Marketing / Business Administration or related course;
  • At least 3-5 years of related experience in a similar capacity;
  • Bank experience is preferred and will be an advantage.
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