Senior Brand Manager
2 weeks ago
The key responsibility of a Senior Brand Manager is to build and maintain a strong, positive brand image, drive brand growth, and ensure that all brand-related activities align with the company's overall business goals and strategies.
Reports to: Group Brand Manager
Duties and Responsibilities:
- Development, Implementation and Evaluation of Brand Strategy
- Brand Positioning and Market Analysis
- Product Lifecycle Management: Oversee the development and launch of new products or services, ensuring they align with brand strategy and meet market needs
- Data Analysis: Analyze data from various sources to assess the impact of brand initiatives and make data-driven decisions
- Budget Management and Analysis
- Customer Engagement - Internal and External
Qualifications:
Education:
- Bachelor's Degree in Marketing, Business Administration, Science or a related field.
- MBA or other relevant advanced degree is a plus.
Experience:
- Brand Manager level - minimum two years of experience in product management in a multinational pharmaceutical company.
- Preferably has familiarity, knowledge or exposure to digital marketing.
- Preferably with experience handling Cardiovascular brands.
- Strategic Planning: Ability to develop and execute brand strategies that align with the company's overall business objectives.
- Analytical Abilities: Ability to analyze market data and campaign performance metrics to inform strategic decisions.
- Market Research: Competence in conducting market research and competitive analysis to identify trends and opportunities.
- Project Management: Strong organizational skills with experience managing multiple projects and campaigns simultaneously.
- Excellent written and verbal communication skills for crafting compelling brand messages and collaborating with various stakeholders.
- Competency in using MS Office tools - Excel, PowerPoint, Word.
In the event that you are unable to receive a response from us, please email your updated resume to raymond.lacson@menariniapac.com with the position title in the subject line.
Seniority levelMid-Senior level
Employment typeFull-time
Job functionMarketing and Product Management
IndustriesPharmaceutical Manufacturing
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