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Senior Brand Manager

4 weeks ago

Manila, National Capital Region, Philippines Menarini Asia-Pacific Full time

The key responsibility of a Senior Brand Manager is to build and maintain a strong, positive brand image, drive brand growth, and ensure that all brand-related activities align with the company's overall business goals and strategies.

Reports to: Group Brand Manager

Duties and Responsibilities:

  • Development, Implementation and Evaluation of Brand Strategy
  • Brand Positioning and Market Analysis
  • Product Lifecycle Management: Oversee the development and launch of new products or services, ensuring they align with brand strategy and meet market needs
  • Data Analysis: Analyze data from various sources to assess the impact of brand initiatives and make data-driven decisions
  • Budget Management and Analysis
  • Customer Engagement - Internal and External

Qualifications:

Education:

  • Bachelor's Degree in Marketing, Business Administration, Science or a related field.
  • MBA or other relevant advanced degree is a plus.

Experience:

  • Brand Manager level - minimum two years of experience in product management in a multinational pharmaceutical company.
  • Preferably has familiarity, knowledge or exposure to digital marketing.
  • Preferably with experience handling Cardiovascular brands.
  • Strategic Planning: Ability to develop and execute brand strategies that align with the company's overall business objectives.
  • Analytical Abilities: Ability to analyze market data and campaign performance metrics to inform strategic decisions.
  • Market Research: Competence in conducting market research and competitive analysis to identify trends and opportunities.
  • Project Management: Strong organizational skills with experience managing multiple projects and campaigns simultaneously.
  • Excellent written and verbal communication skills for crafting compelling brand messages and collaborating with various stakeholders.
  • Competency in using MS Office tools - Excel, PowerPoint, Word.

In the event that you are unable to receive a response from us, please email your updated resume to with the position title in the subject line.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Product Management

Industries

Pharmaceutical Manufacturing

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